The work deals with the possibilities of using internet marketing in the management of the schools involved in the regional system of Czech education. Based on searches of domestic and foreign literature and personal experience, the author explains and assesses how resources can be used for internet marketing activities and how to measure the results of such action. The work is complemented by research that answers the question of how school internet marketing resources currently actually use.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:310743 |
| Date | January 2012 |
| Creators | Lávička, Pavel |
| Contributors | Svoboda, Petr, Kalous, Jaroslav |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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