The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites

Description

Thesis (M.A.)--Michigan State University. Dept. of Advertising, Public Relations, and Retailing, 2008. / "Committee members: Dr. Keith Adler, Dr. Constantinos Coursaris, and Dr. Mira Lee"--Acknowledgments. Title from PDF t.p. (viewed on Aug. 6, 2009) Includes bibliographical references (p. 58-61). Also issued in print.

Links & Downloads

1. http://ezproxy.msu.edu:2047/login?url= http://proquest.umi.com/pqdweb?did=1606930091&sid=4&Fmt=2&clientId=3552&RQT=309&VName=PQD

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/429465448
Date	January 2008
Creators	Chung, Sungwon.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.