The work describes possibilities, which the electronic store can offer its customers and due to which it is possible to gain a competitive advantage over other stores. Aside from the description of the functioning of the store itself, there are also described the possibilities of the store´s promotion and marketing on the Internet and basic programming techniques, that should be used for the programming of the store.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264829 |
| Date | January 2009 |
| Creators | Hladiš, Petr |
| Contributors | Konečný,, Vladimír, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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