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Globální marketing internetových služeb / Global Marketing in Internet Services

Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222806
Date January 2011
CreatorsČíp, Vojtěch
ContributorsPospěch, Ladislav, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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