Aim of the master's thesis is to show businessmen possibilities, offered by Internet, of developing and searching for new distribution channels to increase sales and awareness of their companies and products. Internet is a great phenomenon. Its importance is going to increase. This development brings the growth of social network, that is going to become important means of expanding promotion and a powerful distribution channel. Unfortunately due to the speed of the present time, TV and other media the traditional means of promotion is not able to keep up with the advantages, brought by Internet commercial. The advantage and positive of the network is possibility of sharp aiming at a certain group of interest. Taxes of small and medium firms make a significant part of state incomes. Firms try to minimalize invested costs to be able to survive. Mostly the costs are connected with commercial. Thanks to Internet it is possible to nullify this aspect.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124554 |
| Date | January 2012 |
| Creators | Slepička, Jiří |
| Contributors | Barton, Monika, Svobodová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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