From the beginning of internet, new ways of communicating with people around the world has developed in an expanding pace. Social media has taken over everyday life of regular citizens in Sweden, making us more accessible to each other than ever before. Bitmoji is a recently introduced add-on to the social media app Snapchat. A good example of the continuous development of mediated communication, since the name still rings unknown in science. This study aims investigate the basics of Bitmoji as a communicative phenomenon, using qualitative methods, and answer what functions it holds for its young users in Snapchat. The gathering of data is done through interviews with a target group of Swedish 12-15-year-old. Using previous research of similar communicative phenomenons and theories of mediated verbal and non-verbal interactions, the data is analyzed. This study comes to the conclusion that Bitmoji is a communication tool for young people to convey comical, as well as happy or neutral messages.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-37465 |
| Date | January 2018 |
| Creators | Gerges, Precious |
| Publisher | Högskolan i Halmstad |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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