Recent studies have found that large numbers of consumers innovate. In our study, we provide a re-estimation of the figures provided in the extant literature. We do so by conducting a study in which we apply two different methods of data collection: (1) telephone interviews, the method considered most valid in previous research, and (2) personal interviews, which involve much higher effort but induce better individual recollection. Using telephone interviews, we measured a user-innovator frequency of 10.8% in our sample. In stark contrast, personal follow-up interviews resulted in a frequency of 39.7%, indicating a considerable underestimation in extant research. We then used the correction factor generated to re-estimate findings on user innovation frequency in Finland, Japan, Korea, Sweden, the UK, and the USA. It appears that user innovation is indeed a mass phenomenon that should not be overlooked by policymakers or firms. (authors' abstract)
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:5120 |
| Date | 07 May 2016 |
| Creators | Franke, Nikolaus, Schirg, Florian, Reinsberger, Kathrin |
| Publisher | Elsevier |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Article, PeerReviewed |
| Format | application/pdf |
| Rights | Creative Commons: Attribution 4.0 International (CC BY 4.0) |
| Relation | http://dx.doi.org/10.1016/j.respol.2016.04.012, http://www.journals.elsevier.com/research-policy, https://www.elsevier.com/journals/research-policy/0048-7333/open-access-options, http://epub.wu.ac.at/5120/ |
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