Radio Frequency Identification (RFID) is revolutionizing business practices across industries worldwide as means for its commercial application continue to be developed. It is surpassing barcoding as the preferred means of product identification due to its’ ability to identify goods at item-level as opposed to batch- or type identification, and with no line-of-sight requirements for item detection. Although many industries have successfully employed the technology and are reaping the rewards, RFID’s adoption in the truck tyre industry is still in its infant stage. A small number of documented cases discuss the limited roll-out and testing of RFID effectiveness in satisfying the demands and expectations associated with this specific application. This study is aimed at evaluating the viability of introducing RFID to the South African market. The market readiness is reflected in the perceptions of Continental Tyre South Africa’s (CTSA’s) customers regarding the perceived benefits of RFID. More importantly, it is revealed in how it affects customers’ buying behaviour and, by implication, the impact on CTSA’s sales. The results of the study also reveal critical aspects unique to the South African truck tyre market which could potentially be addressed through the introduction of RFID. These aspects form the basis of the conclusions and recommendations for future actions by CTSA.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:29732 |
| Date | January 2013 |
| Creators | Francis, Merwin |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economics Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | xv, 111 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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