During the last years Switzerland has become the most favourite destination of the multinational corporations for localization of global or regional headquarters. The aim of this master thesis is to research the investment climate in each of the Switzerland's regions and to find out which factors play the most important role when multinational corporations are making decision about localization of their headquarters. In relation, I have defined another aim which is verification of the hypothesis which says that nowadays very important role in deciding about localization of multinational corporations' headquarters in Switzerland play soft factors. My first chapter explains the corporations' decision making about the localization of their headquarters. For that purpose I am using theoretical concepts for choosing business locations and above all the concept known as ,,emerging place decisions". At the end of the chapter I am going to confirm the practical usage of this concept through various study cases. In the second chapter I am going to concentrate on the multinational corporation's headquarters in Switzerland. I will describe not only the factors which influence its attractiveness, but also the situation and the characteristics of the headquarters in Switzerland. In the third chapter I am going to combine the obtained knowledge from the first two chapters in order to realize how cantonal offices function for promotion of the economics. First of all I will make a concept of the integrative management of the locations and furthermore I will mention the organization forms of these offices. Furthermore I will concentrate on their marketing point of view and on the cooperation between the cantons in this area. Finally in the fourth chapter I will first characterize the mutual trade and investment relations between the Czech Republic and Switzerland, including their promotion, and then I will try to evaluate the partnership between the Swiss and the Czech cities and regions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75093 |
| Date | January 2010 |
| Creators | Urbařová, Veronika |
| Contributors | Gullová, Soňa, Klosová, Anna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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