by Tsang Chun Kong, Simon & Wong Hak Keung, Albert. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 80-81). / ACKNOWLEDGEMENT --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- ISSUES IN DEVELOPING THE CHINA MARKET --- p.12 / Basic Strategic Questions --- p.12 / Market Potential --- p.15 / Culture --- p.25 / Joint Venture Issues --- p.34 / Reaching the Customers --- p.42 / Management --- p.48 / Chapter IV. --- BUSINESSDEVELOPMENT MODEL --- p.51 / Chapter V. --- ANALYSIS OF REAL LIFE SITUATIONS USING THE MODEL --- p.56 / Case I SACM --- p.56 / Case II Amoco Chemicals Far East Limited --- p.61 / Chapter VI. --- CONCLUSIONS AND RECOMMENDATIONS --- p.69 / Recommendations for Future Research --- p.71 / APPENDIX 1 Resumes of the Project Writers --- p.73 / APPENDIX 2 Useful Organizations and Contacts --- p.75 / APPENDIX 3 Dr. Charles. F. Steilen's Marketing System --- p.76 / BIBLIOGRAPHY --- p.80
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319280 |
| Date | January 1994 |
| Contributors | Tsang, Chun Kong Simon., Wong, Hak Keung Albert., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iv, 81 leaves ; 30 cm. |
| Coverage | China, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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