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Previous issue date: 2011-12-19 / The media has changed due to the emergence of new technologies. Traditional media has segmented the content to meet the demand of the population. The popular newspapers were created, reaching readers who did not use to buy printed papers because of the high cost. With a peculiar language, bold colors and eye-catching headlines, such publications caught the attention of part of a less favored population. With the advances in technology, popular journalism has also changed, following the natural order and also gaining ground in the online medium. Di?rio Ga?cho , a popular publication in the state of Rio Grande do Sul, which covers readers from classes "B", "C" and "D" will be analyzed in this academic research in order to show how the popular journalism on the Internet happens. In addition, the readers interactivity relationships of this popular newspaper with the web will be observed. A few years ago, these readers had no access to the network, but due to the increasing purchasing power, they started standing out as one of the classes of higher growth in the Brazilian market. It is clear, then, that class C seeks information in the online medium and contributes to the means by sending content to the popular papers on the web. / Os meios de comunica??o sofreram mudan?as devido ao surgimento de novas tecnologias. As m?dias tradicionais segmentaram o conte?do para atender ? demanda da popula??o. Os jornais populares foram criados e atingiram leitores que, em sua maioria, n?o costumavam comprar impressos devido ao alto custo. Com uma linguagem peculiar, cores arrojadas e manchetes chamativas, esse tipo de publica??o conquistou uma parte da popula??o, at? ent?o, menos favorecida. Com os avan?os tecnol?gicos, o jornalismo popular tamb?m se modificou, mas seguiu a ordem natural e ganhou espa?o, ainda, no meio online. O Di?rio Ga?cho, publica??o popular do Rio Grande do Sul, que abrange um p?blico leitor de classes B, C, e D, ser? analisado, nesta pesquisa acad?mica, com o intuito de destacar como d?-se o jornalismo popular na internet. Ser?o observadas as rela??es de interatividade dos leitores deste jornal popular via web, sendo que, h? poucos anos, estes leitores n?o tinham acesso ? rede, mas, devido ao aumento do poder de consumo, passaram a destacar-se como uma das classes de maior crescimento no mercado brasileiro. Percebe-se, ent?o, que estas pessoas buscam informa??es no meio online e contribuem com os meios atrav?s de envio de conte?dos para os jornais populares na web.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4486 |
| Date | 19 December 2011 |
| Creators | Cunha, Karen Sica da |
| Contributors | Pellanda, Eduardo Campos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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