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Profiling of attendees at a hallmark event.

Thesis (M.Tech: Tourism and Hospitality Management)--Tshwane University of Technology, 2012. / Looks at the nature of jazz festival tourists in South Africa, their motivations, behavioural intentions and how attendees can be effectively segmented in order to guarantee visitor satisfaction and loyalty.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000653
Date January 2012
CreatorsOliphant, Katlego Bridget.
ContributorsJooste, P. J., Anelich, L. E. C. M.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
FormatPDF
Rights©2012 Tshwane University of Technology

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