This diploma thesis deals with the strategy of business development of company, which produce natural jewelry and accessories. Based on the strategic analysis, the company's position on the market and its competitive advantage is determined. According to the company's vision and strategic goals, a comprehensive strategy for the development of a small business is proposed, including a time schedule for implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442886 |
| Date | January 2021 |
| Creators | Cepáková, Hana |
| Contributors | Šimberová, Iveta, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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