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Strategic Analysis of the Job Portals in the Czech Republic / Strategic Analysis of the Job Portals in the Czech Republic

The aim of the theoretical part of this thesis is to describe the role of a marketing situational analysis and how it can benefit companies. The practical part describes the individual steps of the marketing situational analysis of the new employment website www.aulinks.cz. The analysis focuses on the employment websites market in the Czech Republic and reveals its customer segments, competitive environment and trends. The ultimate aim of this thesis is to propose www.aulinks.cz, based on the findings of the situational analysis, a penetration strategy, which will allow the company to utilize current market circumstances.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193318
Date January 2014
CreatorsRozman, Ivan
ContributorsHalík, Jaroslav, Štěrbová, Ludmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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