Return to search

The Johnson City Community Health Center: A Qualitative Analysis of the Center's Strengths, Weaknesses, Opportunities, and Threats in Johnson City, Tennessee

The Johnson City Community Health Center is one of over 1200 community health centers serving over 22 million patients across the United States. Community health centers primarily serve patients with low income or without health insurance, but most serve all the members of their communities. These centers provide many services and treat health problems in a holistic manner in order to improve the health of their communities and also allow the members of those communities to progress. The Johnson City Community Health Center is compared to successful CHCs from across the nation to determine if it has characteristics to be successful in this community. A SWOT Analysis is conducted by evaluating the Marketing Mix, or the Product, Price, Placement, and Promotion, of the center and also by examining the Political, Economic, Social, and Technological environments it operates in. This research determines the internal Strengths and Weaknesses and external Opportunities and Threats of the Johnson City Community Health Center and concludes that it does have the characteristics needed to be successful in the community. This research can be used by center management to improve services, but it can also be used by other researchers to continue evaluations of community health centers across the nation.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1240
Date01 May 2014
CreatorsCruz Enriquez, Enrique A.
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUndergraduate Honors Theses
RightsCopyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/

Page generated in 0.0017 seconds