The purpose of this thesis is to develop understanding toward Japanese firms’ joint venture with Taiwanese firms in China, from the Japanese firms’ perspective. We explored the research questions, including why Japanese firms form joint venture with Taiwanese firms and how joint ventures are managed. The research adopted the case study approach and interviewed Japanese managers from two firms, Kirin Brewery Company, Limited and Musashi Paint Co., Ltd.
Chapter 1 described research background, research objectives and questions. With the strong presence of Chinese market, Japanese firms need to explore its own investment strategies. One form of entry strategies, especially preferred by the Japanese, is to cooperate with Taiwanese firms in China. Taiwanese firms’ advantage in understanding the Chinese culture and language will assist Japanese firms to reach a better performance.
Chapter 2 analyzed statistic data to understand how Japanese firms have invested in China so far, problems faced by Japanese firms in China, and current situations of Japanese firms’ strategic alliance with Taiwanese firms.
Chapter 3 discussed various literatures on join ventures, including definition, motivations, partner selection, and management, and presented tentative conclusions and research framework regarding Japanese firms’ joint ventures with Taiwanese firms.
Chapter 4 stated how the research was conducted, including research methodology, limitations of research, interview guidelines, interview procedures, and the description of two Japanese firms.
Chapter 5 analyzed research findings, with reference to tentative conclusions and research framework presented in Chapter 3.
Chapter 6 provided conclusions from research findings and suggestions for two firms (Kirin and Musashi Paint) and Japanese firms that plan to have joint ventures in China. Suggestions for future research are also discussed.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0090933021 |
| Creators | 金兼田直美, Naomi Kamada |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0017 seconds