Little attention has been paid to the psycho-cognitive factors that drive selective exposure of politically partisan media. This study tests the impact of need for cognition and need for closure on conservatism and selective exposure. A model of media use employing a hierarchical regression shows that need for closure drives conservatism, but does not have an effect on one's tendency to consume likeminded media. Need for cognition did not have a significant impact on media exposure or conservatism. Implications are discussed. / text
Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/24973 |
Date | 02 July 2014 |
Creators | Meader, Aimee Pavia |
Source Sets | University of Texas |
Language | English |
Detected Language | English |
Type | Thesis |
Format | application/pdf |
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