This paper presents the concept of soft power which is applied on the case of the Republic of Korea. South Korea, defined as a middle power, strives to make itself visible in the international milieu by focusing on soft power and multilateral cooperation with other countries. The Korean Wave (or Hallyu) refers to the increased export of Korean cultural products (mainly popular music, dramas and films) to the rest of Asia and to the world and projects an image of modern and cool country which attracts foreign tourists and students and helps the branding of the nation and its products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192583 |
| Date | January 2012 |
| Creators | Šarmanová, Lucie |
| Contributors | Druláková, Radka, Peterková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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