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Identifikace a hodnocení preferencí zákazníků u vybraného produktu / Identification and evaluation of customer preferences for selected product

Finding customer preferences when deciding about buying a tractor in the 201-300 horsepower category. Attributes will be gained through questionnaire survey, and will be used in the QFD method, where there will also be comparison of major competitors in a given market segment. The evaluation of tractors will also include the voice of the customer, gained from KANO model. KANO model will be second survey that will be used in this thesis. The conclusion is to build an ideal tractor structure that matches the customer's wishes.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:401995
Date January 2019
CreatorsTůma, Milan
ContributorsHurta, Jakub, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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