Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17220 |
| Date | January 2008 |
| Creators | Knapová, Jitka |
| Contributors | Kovář, František, Březina, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds