The aim of this diploma thesis is description of (i) how cinemas and film distributors work with their audience, (ii) activities made for audience, (iii) ways to develop the audience, and (iv) active approaches to the audience. The first part of the thesis defines the term 'audience development' which is currently the key and widely discussed term from perspective of cultural institutions. The second part of the thesis then focuses on particular concepts of the audience development - primarily on activities for existing and potential audience, activities for specific groups and activities organised at non-traditional places and outside traditional organisations. Conclusions outline future of the audience development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262714 |
| Date | January 2016 |
| Creators | Lísalová, Anna |
| Contributors | Kameníková, Zuzana, DANIELIS, Aleš |
| Publisher | Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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