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Mapping : a visual business strategy

Thesis (MPhil)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: Key factors that drive the global information society include knowledge, networking, the
Internet and virtualisation. Therefore it is important that the knowledge and information
situated within a business or company must be effectively managed to gain a competitive
edge. Knowledge and information mapping is a visual management tool that can assist
companies and organisations in this quest.
The primary objective of this study was to explore mapping as a visualisation tool that
enables an organisation to manage and benefit from information and to visualise explicit
knowledge that exists within the organisation. An additional objective was to study
mapping as part of a visual business strategy.
The first part of the study consisted of a literature review that focused on the many facets
and interpretations of mapping. Related concepts were identified and defined. In order to
understand the characteristics of mapping better, an analysis of the concepts information
and knowledge mapping was done. Emphasis was placed on various techniques and their
applications, as well as an interpretation of the relationship between the different concepts.
To reveal these relationships, the applications of different mapping methods and the
associations between them were evaluated.
The study also focused on the use of information and knowledge mapping as part of a
business strategy in organisations. To demonstrate the value of mapping as a business
strategy, it was emphasized that mapping is truly a business opportunity enabler that can
be used e.g. for concept mapping of business processes, core competencies, as an aid for
gap analysis along with timelines, and as a tool for competitiveness. Finally, recommendations based on the results of the study are proposed in order to
enhance the understanding of mapping as a concept, as well as the use thereof in the
business environment. / AFRIKAANSE OPSOMMING: Kernaspekte soos kennis, netwerke, die Internet en virtualisering beïnvloed die globale
inligtingsgemeenskap. Om kompeterend te kan wees, moet bestuur plaasvind van die
kennis en inligting wat in die organisasie of besigheid geleë is. Kennis- en
inligtingskartering is 'n visuele bestuursmeganisme wat organisasies en besighede
ondersteun met die bestuur van hierdie bronne.
Die hoofdoel van die studie was om kartering as a visuele metode te evalueer wat
organisasies in staat kan stel om inligting tot hulle voordeel te bestuur. Kartering kan benut
word om spesifieke kennis wat binne die oganisasie bestaan, te visualiseer. 'n Bykomende
doel was om kartering as deel van 'n visuele besigheidstrategie te bestudeer.
Die eerste gedeelte van die studie bestaan uit 'n literatuuroorsig wat gefokus is op die
verskeie fasette en interpretasies van kartering. Verwante konsepte is geïdentifiseer en
gedefinieer. Om die eienskappe van kartering beter te begryp, is 'n analise van die
begrippe inligting- en kenniskartering gedoen. Klem is geplaas op die verskeie tegnieke en
hulle toepassings, sowel as op die interpretasie van die verwantskap tusen die
verskillende konsepte. Om die verwantskappe tussen die konsepte beter te begryp, is die
toepassings van die verskillende karteringsmetodes sowel as die verwantskappe tussen
die metodes geëvalueer.
Vervolgens is die gebruik van kartering as 'n besigheidstrategie in organisasies
ondersoek. Deur klem te plaas op kartering, word die strategie qeïllusteer dat kartering as
'n besigheidsgeleentheidskepper gebruik kan word om bv. besigheidsprosesse en
kernbevoegdhede te visualiseer, om tesame met die visualisering van effektiewe tydlyne as 'n hulpmiddel te dien om gapings te analiseer, en om bystand te verleen om
kompeterend te kan wees.
Ten laaste is aanbevelings en voorstelle wat gebaseer is op die studie gemaak, nie net om
die begrip van die konsep kartering uit te lig nie, maar ook om die gebruik daarvan in die
besigheidsomgewing te beklemtoon.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/53750
Date03 1900
CreatorsWolfaardt, Susan
ContributorsFouche, B., Stellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Format116 p. : ill.
RightsStellenbosch University

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