Aim of the Marter's Thesis is to evaluate the level of CSR reporting in the company Plzeňský Prazdroj, a.s. according to evaluation model "Národní cena ČR za CSR", i.e. by methodology KORP, and to determine company's strengths and weaknesses. After this analysis the Thesis provides recommendations and suggestions for improvement which could be helpful not only for the opportunity of participating and gaining "Národní cena ČR za CSR" award. The whole Thesis aims to provide the company a new and independent evaluation of its Corporate Social Responsibility according to another CSR evaluation methodology than currently used by Plzeňský Prazdroj, a.s. to open up new possibilities for future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192384 |
| Date | January 2014 |
| Creators | Černá, Kateřina |
| Contributors | Plášková, Alena, Hykš, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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