This diploma thesis deals with a corporate social responsibility. The aim of the thesis is evaluation of CSR activities of two chosen companies. Theoretical part begins with the subject of corporate social responsibility, historical evolution of the term and modern definitions. Following that there is a description of the main three pillars of CSR, standards and methods, how is the CSR evaluated. Practical part is divided into 5 main chapters. The first one is a methodology of exploration, then evaluation of CSR activities of company ŠKODA AUTO, a.s. incl. questionnaire for employees. Evaluation of CSR activities of company Toyota Peugeot Citroen Automobile Czech s.r.o. is in the third chapter of the practical part. Following that there is a final evaluation of CSR activities for both companies for the three main pillars of CSR, evaluation of the questionnaire and recommendations from the author. Summary of the thesis is in conclusion of this work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262144 |
| Date | January 2015 |
| Creators | Venos, Kamil |
| Contributors | Dvořáková, Zuzana, Vávra, Radovan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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