Diploma thesis deals with issues of perception of corporate social responsibility by clients of the largest banks in the Czech Republic. Socially responsible activities in these institutions are evaluated by the Korp methodology and with quantitative research are the basis for the proposed recommendations. The data are obtained through semi-structured interviews with bank workers and a questionnaire survey among bank clients. Secondary data is obtained from annual reports and other bank documents.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429422 |
| Date | January 2018 |
| Creators | Habarta, Roman |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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