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Firemní kultura / Corporate culture

Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:7494
Date January 2008
CreatorsJurečka, Pavel
ContributorsSrpová, Jitka, Tomková, Eva
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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