The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19. To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-74772 |
| Date | January 2018 |
| Creators | Larsson, Towe, Svensson, Emelie |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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