Matejickova, P. Consumer behaviour in the market of haircare in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. Diploma thesis deals with consumer behaviour on the market of hair care in the Czech Republic. The thesis explores the market of hair care, finds the development in last years and identifies factors which affect consumers during shopping for hair care products. There are used techniques of marketing research like questionnaire and cluster analysis. The output of the thesis is to determine the factors influencing consumer behaviour, characteristics of segments and marketing recommendations for the market of hair care.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431657 |
| Date | January 2017 |
| Creators | Matějíčková, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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