The diploma thesis briefly characterizes the main principles of bio-production, defines the term organic cosmetics and its current state on the market, and general trends of cosmetic product sales. Then it characterizes basic marketing terms and defines the issue of consumer buying behaviour. The practical part deals with the analysis of Czech manufacturers of certified cosmetics and their assortment and the availability of this range in specialized stores in the Brnocity region Investigation of possibilities and the use of marketing mix was carried out on a selected retailer of natural and organic cosmetic. In the last survey, attitudes and buying behaviour in relation to natural and organic cosmetics products were found in the form of a questionnaire survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:427694 |
| Date | January 2019 |
| Creators | Škorpíková, Sandra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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