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Strategie značky Helena Rubinstein na českém trhu / Strategy of the Helena Rubinstein Brand on the Czech Market

The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third part concentrates on Helena Rubinstein brand on the Czech market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76997
Date January 2008
CreatorsDušková, Lenka
ContributorsHalík, Jaroslav, Týrová, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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