The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third part concentrates on Helena Rubinstein brand on the Czech market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76997 |
| Date | January 2008 |
| Creators | Dušková, Lenka |
| Contributors | Halík, Jaroslav, Týrová, Barbora |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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