The goal is to analyse marketing communication of car manufactures on czech market with perspective of Kotlers competitive strategies and decide if communication represents position on market. Theoretical part introduces Kotlers competitive strategies and discuse different aspects of marketing communication with regard to this framework. Analysis is based on secondary data from czech advertising market. The thesis includes recommendations for each brand ( with respect to their market position ) how to communicate in the mass media.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264119 |
| Date | January 2015 |
| Creators | Křapek, Milan |
| Contributors | Kincl, Tomáš, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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