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Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector

Zugl.: Mainz, Univ., Diss., 2006

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/180747184
Date January 2006
CreatorsKressmann, Frank
PublisherLohmar Köln Eul
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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