The main goal of this master's thesis is the evaluation of the marketing communication of a selected company based on the firm's marketing strategy. The thesis is divided into two parts. The first part is theoretical and the second is practical. In the theoretical part, basic marketing methods are described and explained. The practical part contains a description of the actual marketing communication of the selected company and improvements are suggested. Concrete company data from the period of 2009-2013 was used ss input information as well as internal information from the management of the company which was gathered through interviews. At the end of the thesis, all of the results are summarized and an optimization to improve the marketing situation of the firm is inferred from the summary.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189922 |
| Date | January 2015 |
| Creators | Dobrjanskyj, Jurij |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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