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The Role Of Online Video Advertising In Brand Awareness

The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-75032
Date January 2019
CreatorsAbdulrahman, Abubakar, Hussien, Citra
PublisherKarlstads universitet, Handelshögskolan (from 2013), Karlstads universitet, Handelshögskolan (from 2013)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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