The purpose of this work is to examine gender rols in lifestyle magazines. In order to do this, two magazines were used and analyzed using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths. This is examined by using both a detailed qualitative method and a text analysis. The magazines that were used are four issues of King of Sweden, 2012 and Elle, 2012. The result of the study shows that masculinity and femininity is something that is separate from each other. Different stereotypes, myths and metaphors could also be found in the material. One of the conclusions is that while femininity seems to be something that is associated with being something, masculinity is be something that is associated with doing something.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-27664 |
| Date | January 2013 |
| Creators | Tält, Nicklas, Wihlborg Ogesjö, Angelica |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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