I am describing a launch strategy of a anti-hairloss product on the Czech market. The launch took place in October 2008 by L'Oreal. It's brand La Roche-Posay has very strict policy, doesn't use any ATL activities. It is a medical brand and is available only in pharmacies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4565 |
| Date | January 2008 |
| Creators | Holubinková, Hana |
| Contributors | Halík, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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