Diploma thesis deals with the development strategies of the small business. First it presents the theoretical background that serves as a knowledge-based support for other parts of the work. Then performs an analysis. Based on these findings it tries to find flaws in its long-term strategy. The solution proposals redefine existing strategy and innovate the product base. After these changes can be assumed effective and sustainable development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223613 |
| Date | January 2012 |
| Creators | Navrátil, Jiří |
| Contributors | Křeháček, Josef, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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