<p>The cost of putting on major sporting events and running athletic
departments continues to escalate. This produces a need for new ways to
generate money; one way is through corporate sponsorship. To garner a
sponsorship there must be a match between the sponsor and the
university, sport. or event that is receiving the sponsorship. Sara Lee is
the type of corporation that has the make up and interest to explore the
sponsorship of a female athletic program. They are already in a
partnership with the NCAA. Virginia Tech is striving to reach a level of
compliance with Title IX and the mandates of the NCAA regarding
gender-equity. At the present time Virginia Tech fields seven women
sports at the varsity level and has proposed the addition of two - three
additional sports for women in the next four years. In order for this
growth to occur, the athletic department budget will increase by between
twelve and twenty percent.(Virginia Tech Equity Plan) With a strong
support from corporate sponsorship the students will not have to incur
this great cost and other programs funded by the Athletic Department
will not have to suffer substantial cuts. The following is a proposal for
sponsorship of several of Virginia Tech's women's sports by the SARA
LEE corporation.</p> / Master of Science
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/41857 |
| Date | 30 March 2010 |
| Creators | Gillespie, Ann Brett |
| Contributors | Health and Physical Education (Sports Management), Baffi, Charles R., Horton, Steve, Redican, Kerry J. |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Detected Language | English |
| Type | Master's project |
| Format | BTD, application/pdf |
| Relation | LD5655.V851_1994.G555.pdf |
Page generated in 0.314 seconds