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Návrh komunikačního mixu ve vybraném podniku / Proposal of Communication Mix in the Selected Company

The thesis is focused on the analysis of the current communication mix of selected product of the unnamed bank and suggesting of recommendations for its improvement. The theoretical part contains the explanation of terms and knowledge relating not only to the marketing communication, but to the marketing in general. In the analytical part is evaluated the current situation of the marketing communication of the selected company. In the last part of the thesis, based on the knowledge gained from the analytical part, are created proposals for the completing of the current communication mix of the selected product including their benefits and cost evaluation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402054
Date January 2019
CreatorsKotková, Kristýna
ContributorsHornungová, Jana, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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