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Faktory ovlivňující rozhodování spotřebitele při výběru pneumokokových vakcín / Factors influencing consumer decision on the selection of pneumococcal vaccines

This thesis deals with problems of vaccination, which is today a very discussed topic. Thesis is focused on general information about immunization, vaccine calendar, safety and legislation on vaccination. In the thesis is also examined public opinion about vaccination. The thesis is mainly focused on optional vaccination against pneumococcal infections. Specifically looks at the factors which influence consumer decision-making in the selection of pneumococcal vaccines. Compared are the two competing preparations, Synflorix and Prevenar. The objective of the thesis is to identify and compare factors influencing the consumer choice of vaccine against pneumococcal infections.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113017
Date January 2011
CreatorsJanovská, Pavlína
ContributorsLešetický, Ondřej, Kandilaki, Daniela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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