The aim of diploma thesis is to find out what are the current trends in retail market in the Czech Republic with the focus on private labels. Private labels are very common especially on the retail market of the United States of America and european retail market as well. In my thesis I concentrate especially on the distribution channels hypermarkets, supermarkets and discounter stores even though private labels are present as well in traditional trade and in retail chains specialised in drug. Private labels are present in various segments of retail, food, drug and other fast moving consumer goods. My focus is on the development of private labels in the segment of food and drug goods.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192022 |
| Date | January 2008 |
| Creators | Straková, Linda |
| Contributors | Filipová, Alena, Kubistová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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