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Adaptace marketingové strategie The Callan School v České republice / Adaptation of Marketing Strategy of the Callan School in the Czech Republic.

This thesis deals with the characteristics of teaching method of the Callan School and the possibility of its adaptation in the Czech Republic. The research work is carried out using standardized research methods: PEST analysis of the environment in the Czech Republic in relation to organizing language courses; research of mentality of inhabitants of the Czech Republic and their relationship to education and teaching of foreign languages; SWOT analysis and description of the Callan and the other methods. The main contribution of the thesis is to evaluate the possibility of adaptation of new methods in the Czech Republic with regard to local customs and possibilities of population. The thesis also contains description and philosophy of the Callan method for familiarizing readers with its essential features.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81923
Date January 2010
CreatorsZhuravlova, Milena
ContributorsHalík, Jaroslav, Luzanová, Marianna
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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