<p> In this dissertation I investigated how non-dominant firms manage their nonmarket environment when they face the presence of firms with strong political and market power. I conducted a case study of the telecommunications market in Mexico, Chile and Uruguay. A total of 52 informants were interviewed including regulatory and legal affairs executives, innovation executives, regulators and government officials, scholars, and consultants. I argue that an institutional framework that imposes barriers for competition in the market through limited access to resources and lack of clarity in the decision-making results in less innovation or innovation at a slower pace. Also, actions taken by the regulatory authorities in favor of competition impose competitive pressures in the market that result in more innovation. The results show that non-dominant firms in these markets develop nonmarket strategies following two strategic perspectives: operational and prospective. These strategies rely on a different set of tactics and rhetoric compared to dominant firms and its effectiveness depend on the characteristics of the institutional environment. This dissertation attempts to provide a better understanding of the competitive industry dynamics helpful for the design and implementation of integrated innovation and nonmarket strategies. Additionally, the results of this study might provide insight for antitrust and industry-specific regulators that aim to incentivize innovation in the market.</p><p> <i>Keywords:</i> nonmarket strategies, Latin America, telecommunications market.</p>
| Identifer | oai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:3585549 |
| Date | 08 April 2014 |
| Creators | Gonzalez Rodriguez, Nancy Patricia |
| Publisher | Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico) |
| Source Sets | ProQuest.com |
| Language | English |
| Detected Language | English |
| Type | thesis |
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