This masters thesis titled 'Buying across price tiers in the Australian wine market' explores if the duplication of purchase law (DoP) can be used to describe how consumers purchase across price tiers. The law has traditionally been used to describe how consumers buy across different brands in repeat purchase markets over time. This thesis builds on the generalisability of the DoP law by applying it to how consumers buy from different price tiers in a market where much price choice exists.
| Identifer | oai:union.ndltd.org:ADTP/202020 |
| Date | January 2006 |
| Creators | Murphy, Travis |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright Travis Murphy 2006 |
Page generated in 0.0015 seconds