Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2006. / Includes bibliographical references (p. 52-53). / In the face of growing competition and the commoditization in the Tantalum Wire business, H.C. Starck must find a way to differentiate their wire products from competitors in order to survive in this market. This thesis studies the possibility of developing a new product into the market by launching a product development process, with the goal of gaining a competitive advantage and sustaining it, thus increasing profitability over time. For this purpose a decision support model was developed to analyze the economical and operational feasibility of a new product. All aspects of launching a new product development process in H.C. Starck Wire department were modeled to simulate uncertainties across the Tantalum supply-chain, and recommendations were drawn based on results. A number of goals were addressed in this study: First, a robust link was created between the scientific potential and the economical potential of a new wire development. Second, a recommended strategy was defined for H.C.Starck Wire department in order to differentiate their products in lieu of low cost competition. / by Michal Hovav. / S.M. / M.B.A.
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/37130 |
| Date | January 2006 |
| Creators | Hovav, Michal |
| Contributors | Daniel E. Whitney and Sharon Novak., Leaders for Manufacturing Program., Leaders for Manufacturing Program at MIT, Massachusetts Institute of Technology. Department of Civil and Environmental Engineering, Sloan School of Management |
| Publisher | Massachusetts Institute of Technology |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 55 p., application/pdf |
| Rights | M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission., http://dspace.mit.edu/handle/1721.1/7582 |
Page generated in 0.0017 seconds