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Perceptions of quality teaching at a business school : implications for management / Claus Kempen

The general purpose this study has been to determine the perception of MBA
students on quality lecturing. Business schools are concerned about how learners
evaluate the lecturing experiences in order to monitor the quality of the lecturing.
Student evaluations are assumed to mirror relative stable views which hold
implications for how tertiary institutions act upon and reward the educational
practices of lecturers.
It is evident from prior research that broad reaching claims concerning student
satisfaction cover large alternatives in terms of a construct being evaluated. Links
between what is measured, and how this information should be utilised, are not
always well-defined. Previous studies suggest that student satisfaction and
perception is a multifaceted concept consisting of several complex dimensions.
The true muscle of lecturing is crucial leadership ability. It is not just a lecture or a
presentation. Lecturing is a set of skills. It is not just about a gift. It is a set of
practices that should be rehearsed, mastered and delivered. A lecturer will certainly
not deliver a faultless lecture, but might bring an influential and current lecture. The
skill set of lecturing is both a skill and a discipline. A lecturer should learn and
practices the discipline; then the skill will be conquered. Everyone can be a powerful
and skillful presenter, but it will take time, rehearsal and vigor to overcome
mediocrity.
The management of business schools should comprehend the importance of quality
lecturing. Without emphasis on lecturing, the perceived quality of a business school
could be misconceived by students. Quality lecturing should always be a focus point
and the emphasis on improved effectiveness by management. / MBA, North-West University, Potchefstroom Campus, 2014

Identiferoai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/11171
Date January 2014
CreatorsKempen, Claus
Source SetsNorth-West University
LanguageEnglish
Detected LanguageEnglish
TypeThesis

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