Success is a something that every organization strives for, yet not all accomplish. This investigator reviewed the literature on organizational communication. Specifically, the study examined the use of communication audits as a management tool.The investigator conducted a study of the external publics/ customers, and publics/ staff members of a private, non-profit center. Additionally, the investigator- did an survey of Public Relations Society of America (PRSA) members who are with Fortune 500 companies throughout USA. The purpose was to probe the state of communication research in our country. Result's of the data showed that the use of research has slightly increased. However there is some skepticism regarding the value of public research. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/187522 |
| Date | January 2003 |
| Creators | Burton, Kathleen A. |
| Contributors | McDonald, Becky A. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | 1 v. (various pagings) : ill. ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us-in |
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