VF Corporation is a major producer of apparel in the world. It's owner of two strong denim brands: Lee and Wrangler. In the disertation I analyse and compare strategies of bot brands focusing on a new strategy for Wrangler which is trying to stabilize it's position on the market after a turbulent period.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15758 |
| Date | January 2009 |
| Creators | Pullmanová, Daniela |
| Contributors | Černá, Jitka, Procházka, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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