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Uplatňovanie politického marketingu počas parlamentných volieb na Slovensku / Application of political marketing in the parliamentary elections in Slovakia

The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142262
Date January 2012
CreatorsKomorová, Michaela
ContributorsBoučková, Jana, Pešek, Ondřej
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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